New shopfitting trends

Challenges in the shopfitting industry have been especially tough recently thanks to the impact of coronavirus restrictions and other changes. However, the industry has seen a number of positive trends emerging, including a focus on personalization, and investment in technology.

As the retail industry continues to change, so does the way in which shopfitting is done. Shopfitting is about more than just laying out shelves, lighting, and sale points. Taking into account the client’s brand message and consumer's psychology.

The retail industry is facing a number of challenges today, from an increasingly competitive market to fast fashion trends. These factors mean that the demands on shopfitting businesses are higher than ever before.

Most brands today need to differentiate themselves from each other and online competitors. Providing experiences in-store is one of the key ways they can do this. Also, climate change is more present than ever before, and retail chains have learned that green credentials influence customers to choose their products, by using eco-friendly materials and systems. Between these two trends, we find technology that is present both to be more ecological and to differentiate through furniture with new elements that differentiate the user experience.